The University’s yearbook isn’t intimidated by social media.
In fact, Yackety Yack is harnessing social media’s power to advertise, the yearbook’s leaders said.
Despite uncertain sales numbers, those involved with the yearbook said they are working online to promote the print publication.
Facebook and Twitter have become avenues for the publication to rally the student body around its annual release, members said.
For example, the staff has uploaded some photographs to Facebook moments after taking them to promote their work, said editor Waverly Lynch.
Yearbook supporters said the keepsake’s value lies in its permanent documentation of a year.
Ben Leyden, the yearbook’s photo editor, said books are an appropriate way to archive because people will look through books years later, whereas the future of social media is still uncertain.
“Books will still be in my shelf,” he said.
The sales of the Yackety Yack are still covering its costs, Lynch said in an email.