On-the-go snacking will be charged with school spirit, thanks to a limited edition UNC Pop-Tart that will be released Sept. 1.
The mixed berry-flavored pastries will be available in regional Walmarts and college book stores exclusively, said John Gorsuch, director of Student Stores.
Derek Lochbaum, director of trademarks and licensing at UNC, said Kellogg’s approached UNC with plans to sell Pop-Tarts featuring the UNC symbol as part of a new national campaign.
“It’s a one-time limited edition for the back-to-school time frame,” Lochbaum said. “I think it will be well-received.”
Michigan State University, Florida State University, the University of Arkansas and the University of Georgia are also included in the campaign.