Report shows colleges invest more money in student athletes
A recent report on collegiate athletic spending indicated that universities spend as much as seven times more money on student athletes than non-athletes.
The findings of the report, which was produced by the Delta Cost Project, struck a chord with those who question the cost of collegiate athletics.
“This report underscores the need to consider different financial framework for college sports,” said Amy Perko, executive director of the Knight Commission on Intercollegiate Athletics, an organization that advocates academic and fiscal integrity for athletic programs.
According to the report, schools in the Football Bowl Subdivision spent a median of about $92,000 per student athlete — but only a median of about $14,000 per full-time equivalent student.
UNC, a member of the FBS, spends a total of $75.4 million annually on athletics. But with nearly 750 athletes in 28 different sports, UNC does not calculate spending per student athlete because it varies from sport to sport, said Martina Ballen, senior associate athletic director at UNC.
According to the Delta Cost Project, athletic spending has been increasing since 2005.
“Spending on athletes increases over time based on increases in the cost of food, travel, housing, equipment, scholarships, etc.,” Ballen said.
Knight Commission leaders are concerned that athletic spending is increasing at a rate twice as fast as academic spending.
Perko said escalating athletic spending is driven by increases in coaches’ salaries and other athletic personnel.
“One of the difficulties in trying to control athletic spending is that the NCAA can’t cap the coaches’ salaries — it’s against the law,” she said in an email.
At UNC, 34.6 percent of athletic spending is allocated to salaries and benefits.
Perko also said the majority of Division 1 schools rely heavily on institutional funds to cover costs at a time when resources are scarce.
Undergraduates and some graduate students at UNC incur the costs of athletics by paying a student athletic fee.
“We don’t receive any state funds to operate sports programs,” Ballen said.
The commission has proposed that a portion of revenues from post-season basketball and football should be used to award universities that keep athletic spending within a specified ratio, Perko said.
The reward would act as an incentive to reduce costs and lead to greater financial transparency in collegiate athletics, she said.
“We are hopeful that these data and the commission’s concept will, at a minimum, encourage serious dialogue about the issue,” Perko said.
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