According to East Carolina University, tomorrow can only start in one place.
The university is suing Cisco Systems Inc. — a global networking company — to settle a dispute over the school’s trademarked slogan, “Tomorrow starts here.”
ECU filed a lawsuit late last week against Cisco for unlawful use of the slogan, which adorns the top of the school’s website and other products.
Cisco has been using the slogan in an advertising campaign launched last month that includes 60-second television ads.
ECU claims Cisco’s use of the slogan violates trademark law and confuses consumers who associate it with the university.
“We feel it is essential to take action to protect that defining trademark of our identity and vision,” said ECU Chancellor Steve Ballard in a statement.
ECU uses the slogan to promote its College of Technology and Computer Science as well as its research, software development and licensing, according to the official complaint.
Kristin Carvell, spokeswoman for Cisco, said the company was surprised by the complaint.
“Cisco takes intellectual property rights very seriously, and we are confident that our new campaign does not create any confusion in the marketplace,” Carvell said in an email statement.