Orange County will pilot a new agritourism mobile app, aimed to connect North Carolina visitors to the agricultural assets of the state.
The app, premiering in June, will connect tourists with farms where they can pick their own food.
Laurie Paolicelli, director of Orange County community relations and tourism, said agritourism is tourism marketing that focuses on agriculture in an area spotlighting the food movement — a trend back to eating fresh locally grown food.
“Travelers want to get dirty, get real and immerse themselves in the bounty of farms, food and farmers,” Paolicelli said.
Annie Baggett, agritourism marketing specialist for the North Carolina Department of Agriculture and Consumer Services, said she came up with the idea when she and Paolicelli teamed up to create a “pre-pilot” app, highlighting the numerous craft distillers across the state.