About a month ago, the Hillsborough Police Department and Lt. Andy Simmons started a social media campaign using the hashtag #HillsboroughRocks.
After it received attention from the public, Simmons stepped up his game. He made T-shirts with the hashtag to help kids attend basketball camp.
“I wanted to do more outreach to Hillsborough through social media,” Simmons said.
The movement began when Simmons started to make videos and posted them to the Hillsborough Police Department’s Facebook page. After one of his videos, Simmons decided to say “Hillsborough Rocks” at the end of it, which got people’s attention.
Simmons responded to this and made a shirt for himself that said “#HillsboroughRocks." During one of his Facebook videos, he wore it and many people wanted one, too.