Last week the Tar Heel community sent a well-loved crossing guard, Joann Isom, to visit her oldest son in Arizona through a GoFundMe campaign when a “Humans of UNC” feature on her went viral on Facebook.
The donations soared past the $700 dollar goal, reaching $7,700 in a matter of 20 days. The gesture was generous and more than well-deserved.
The display of community generosity sparked a discussion in the board on the benefits of generating support for an individual as opposed to a group of beneficiaries.
A campaign centered around one champion — beyond having a huge impact on that person — has the ability to create greater awareness and attention to an issue.
People relate to more personal stories, and these “Human of” testimonies bring issues that may seem distant closer to home. Helping someone feels good, and it’s easier to achieve on an individual level.