As the November election draws near, it seems both Sen. Kay Hagan, D-N.C., and Speaker of the House Thom Tillis have some work to do to reach faith-driven voters — who make up one-third of the North Carolina electorate.
A poll by American Insights on Sept. 22 found that 95 percent of faith-driven voters in the state believe they have a responsibility to vote, but only 26 percent say Hagan represents them well and 38 percent believe that Tillis does.
A faith-driven voter is defined as a voter who identifies as a Christian and say that their faith significantly influences their voting decisions.
“I don’t think it's too late in the game. As a third of the North Carolina electorate, there are surely more than enough faith-driven voters to swing the Senate race to the person who is able to connect with them,” said Pearce Godwin, director of American Insights.
Two-thirds of the voters polled identified as Christians, and half of the Christian voters said that their faith plays a major role in their decision making, including how they vote.