What may be the most comprehensive campaign list in American political history has been contracted out — to the tune of 30 million packets of Maruchan instant Ramen noodles.
President Barack Obama’s campaign email list — instrumental to his 2008 and 2012 campaigns — has just been loaned for four years to the progressive advocacy group Organizing for America, according to the Wall Street Journal.
“The Obama email list is an amazing small-dollar donor and fundraising resource,” said Daniel Kreiss. “It has absolutely been central to Obama’s two campaigns and has enabled Democrats to match fundraising that Republicans have been more adept at getting through super Pacs.”
Indeed, the list not only contains the addresses of more than 30 million people — about half the number of votes Obama received in either election and nearly a tenth of the American population — but it also contains a wealth of data on the behavior of those contacts in response to various outreach methods.
“The Obama campaign was and probably still is the most digitally sophisticated campaign there has been,” said Gary Pearce, political analyst. “There’s the Facebook of politics.”