More than 300 women turned out Tuesday to watch their friends model designer dresses on the catwalk.
Taylor Walters and Samantha Brody, two UNC seniors working for Rent the Runway, brought the New York company to Chapel Hill for the “Rent the Runway: No Booze, No Boys Fashion Show.”
“We wanted people here to have the opportunity to wear designer dresses,” Brody said.
The high-fashion dresses, with designers like Nicole Miller and Proenza Schouler, cost anywhere from $50 to $300 to rent, or 10 percent of their retail values.
Most of the dresses were modeled by UNC students, including many of the Panhellic sorority presidents.
“We came to UNC first out of all the schools in the country because we know you guys party a lot,” said Jenn Hyman, company CEO and co-founder.
“For every event at UNC, every girl should be wearing a different, fabulous dress.”
While the show was not a Panhellenic event, the sorority with the highest representation received a year-long 50-percent discount on orders.
The event featured cupcakes, a gelato bar and a trunk show, or portable lower-priced clothing sale.