Until national health care legislation provides more patients access to insurance, UNC Hospitals administrators are hoping to use new revenue-generating tactics to dig out of a financial hole.
Since January, the hospital has lost $300 million in charity care, non-collectible debts and partial Medicare and Medicaid reimbursements, a significant increase from the $266 million they lost last year for the same reasons.
“We have very generous financial assistance policies,” said Karen McCall, vice president for public affairs for the UNC School of Medicine.
With the state subsidy for the hospital at about $36 million, it is up to the hospital to bridge the funding gap by overcharging patients who have insurance, said Dr. Bill Roper, dean of the UNC School of Medicine and chief executive officer of the UNC Health Care System.
UNC Hospitals aims to serve all patients regardless of whether or not they have insurance — a model that will not be sustainable in the long run.
“We want to be in a place that is true to our mission,” Roper said.
UNC is addressing the problem from two ends — making the process for those who can’t pay more efficient, and trying to attract more patients who can pay, McCall said.
The hospital is developing an online patient portal, to be launched in January, where patients can easily access information about bills and appointments, McCall said.
UNC is also working with those patients not covered by insurance.