Kenneth Johnson is old-fashioned. He likes to sit on his porch, and he likes to read the newspaper.
But Johnson, who lives on Moorefields Road outside of Hillsborough, said he is scaling back on his hobby because he feels the county’s media is biased and doesn’t appeal to the rural community.
“They forget about the rural areas because in the country we’re very conservative, and they don’t know how to cover it,” he said.
As the county reconsiders a potential quarter-cent sales tax increase, officials are trying to determine what went wrong in November, when the referendum failed 51 percent to 49 percent.
Some said the county failed to inform the rural community — where the referendum largely failed — about what the revenue from the increase would have funded.
“There’s not a newspaper that regularly reaches those people,” vice chairman of the county commissioners Steve Yuhasz said in November. “There’s not a radio station the equivalent of WCHL. The Internet access is much more sketchy in the rural parts of the county.”
To correct this, Yuhasz said commissioners will focus on increasing voter awareness, especially in rural areas.
But some residents say the coverage areas of local media outlets aren’t to blame for the tax’s failure.
“You can get any county paper at the country stores,” said Bonnie Hauser, president of Orange County Voice, an organization that promotes rural issues.