Local marketing network aims to grow arts tourism

A new events marketing network launched by the Orange County Arts Commission and the Chapel Hill/Orange County Visitors Bureau will try to increase tourism throughout the county by making Orange County’s artists and art-related events more visible.

Local organizations can use an arts calendar to promote their events to visitors coming into the county. The calendar is now active at www.explorechapelhillarts.com.

Both the visitor’s bureau and the Arts Commission have worked entering data and updating design while training local events organizers on how to customize their information.

The network the calendar uses is owned by Pursuit of Happiness and is the events web engine for many other arts councils and visitor bureaus throughout the state.

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