Last week Google launched a new search feature — Google Instant, which gives suggestions as the user is entering the query and then gives results before the user finishes typing.
Using Google Instant reduces one’s search time by 3 to 5 seconds. Before Google Instant, the average search process took about 25 seconds, according to a Google press release.
We talked to experts and students on campus to see how exactly this feature functions and how users feel about it.
“From a technical standpoint, it’s amazing that they can do that,” said Kevin Jeffay, a UNC computer science professor.
Google makes these predictions based on the vast data it has collected on search behaviors.