The crowd of students on South Road at Fall Fest on Sunday night, August 22.

David van Dokkum disc jockeys at the 89.3 WXYC table at Fall Fest.

Students from a wide variety of clubs across campus hold signs and roam South Road promoting their organizations at Fall Fest.

Interested students check out intramural and club sports on Hooker Fields at Fall Fest. Campus Rec organizations set up activities including ping-pong, sumo wrestling, and bocce ball on the fields.

UNC men’s basketball Coach Roy Williams introduces the team and addresses students at Fall Fest.

Chancellor Holden Thorp welcomes students to Week of Welcome 2010 and kicks off Fall Fest on Sunday, August 22.

UNC football Coach Butch Davis encourages students to attend games at Kenan Stadium and introduces seniors from this year’s football team at Fall Fest.

The Marching Tar Heels watch as UNC athletic teams are introduced by Chancellor Holden Thorp and Student Body President Hogan Medlin at Fall Fest.

UNC women’s basketball Coach Sylvia Hatchell introduces her team at Fall Fest.

Communications major Erik Peterson promotes his organization at Fall Fest on Sunday, August 22.

A member of the Marching Tar Heels gets excited at Fall Fest 2010.

Seniors from the defending national champion UNC women’s field hockey team show off their NCAA Championship trophy at Fall Fest 2010.