Digital Media: (919) 962-1163

Banner Advertising

Entering its 19th year of operation, Dailytarheel.com is the granddaddy of digital local news and is the most visited address for news of UNC, Chapel Hill-Carrboro and the surrounding area with more than 1.3 million unique visitors loading more than 6.1 million DTH pages. It provides the best digital advertising platform for local businesses to extend market reach to those outside the print edition’s circulation area, including the key demographics of prospective students, parents of students, Tar Heel fans and UNC alumni and visitors.

Sales/Creative Deadline

Two business days prior to start. Minimum purchase: 50,000 impressions (approximately two days on the site).

Specs/Rates

All rates are cost per thousand impressions (CPM) and are net, non-commissionable. Numeric dimensions are standard IAB sizes in pixels. Banner ads may be animated but cannot contain sound. Flash, gifs and jpegs are all acceptable formats. We will produce your creative at no additional charge, or you may e-mail completed creative files to onlineads@unc.edu. Please call the sales office first to schedule your ad.

	local	national
Leaderboard 728×90	$12.00	$13.00
Full Banner 468×60	$8.00	$11.00
Medium Rectangle 300×250	$9.00	$13.00
Top Button 125×90 (2 positions)	$6.50	$6.50
Vertical Banner 120×240	$5.00	$5.00

DTH Mobile for IOS and Droid

DTH Mobile is a powerful and versatile communication channel that harnesses the content of Dailytarheel.com in a free app on multiple smartphone and tablet platforms with plenty of extras including an interactive local and campus map that can feature your business

Half banner — $2 per day
Interstital — $4 per day
Perks package — $3.50 per day

Campus Rec Report

Carolina’s Club and Intramural sports teams – numbering in the hundreds each year – now have a high profile home on the Web, and your business can be a part of it. The site doubled its number of registered users last year to more than 3,000 and will keep growing as students matriculate their way through UNC each year. And these students are the most active on the UNC campus for a highly targeted, attractive demographic.

Standard button: 240×180
$480 annually
$50 per month

Localsearch.dailytarheel.com

Eighty percent of consumer spending is done within 20 miles of home, so put your business in front of local buyers with the most powerful local search directory in the market. Banner ads, pay-per-click, geo targeting, SEO marketing – all available. Annual commitment required.

$500 billed annually
$50 billed per month

Text Link Advertising

Dailytarheel.com homepage only
$125 per month

Heelshousing.com

The most popular housing search site for UNC students accepts apartment complexes and property managers managing multiple single-family or multi-family units. Annual commitment required.

$125 billed monthly or
$1,250 annual rate billed first month.

Food Finder

Dailytarheel.com has launched the first fully-featured, truly local electronic dining and menu guide. Restaurants now have a high-powered, high traffic site with the promise of more than a million page views a year. Call the advertising office for more on rates and features

Digital audience combos and print/digital combos and specials regularly available. Call the office for the latest offers.