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The Daily Tar Heel

Letter: ?CUAB should consider EDM acts for concerts

TO THE EDITOR:

In five years of experience working at a concert venue, I have learned that the most important thing about ticket sales is getting the fans on the margins to show up. Obviously, this year’s Homecoming acts were not able to do this.

While the big name acts who draw these people, like J. Cole from Homecoming 2012, are too expensive for the Carolina Union Activities Board, there’s a solution: book a middle-tier electronic dance music act. EDM is unique in the fact that people mainly come out not to see the artist, but for the experience of participating in a dance music environment.

CUAB has tried this before, selling 857 tickets to Diplo in 2012. While not the highest, the ticket sales were greater than both concerts this year, combined (and Diplo’s contract also cost $20,000 less).

After this year’s disappointing Homecoming, I think CUAB owes the students one big concert that they can really remember. They may have dropped the ball on Homecoming, but they have a chance to pick it back up. I challenge the members of CUAB to plan an EDM event for the spring.

Justin Jones

Senior

Political science, economics

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