I have always been amazed by the schizophrenic attitude of some liberals toward media issues.
On the one hand, liberals insist that advertisements for cigarettes are responsible for coercing millions of children and adults into tobacco abuse each year. Advocates of this view are so sure that cigarette advertisements "cause" underage smoking that they file lawsuits against tobacco companies.
Meanwhile, these same folks insist that the media has little or nothing to do with the rising tide of youth violence in America.
Remember the Columbine shooting? Liberals continue to insist that the real problem was - you guessed it - not the teenage murderers, but the guns.
Never mind that most kids have witnessed thousands of murders on television by the time they turn six. Or that the Columbine shooters listened constantly to music that glorified violence and misogyny. Or that the most popular video games among today's teenagers are saturated with graphic violence.
According to most of those who use Columbine as an anti-gun prop piece, none of these media influences have had anything to do with the recently rising tide of youth violence. Teens are "sophisticated and cynical media viewers." They "know the difference between fantasy and reality," and are "unaffected" by graphic media depictions of violence.
In other words, liberals think teens are so mentally and emotionally vulnerable that viewing a cartoon like Joe Camel can make them chain smokers. Similarly, they think that a 30-second television advertisement for Budweiser will very likely turn innocent teens into alcoholics.
But according to these same people, the hourlong violent program that runs with the beer commercial doesn't influence teenagers one way or the other.
Of course, this sort of distinction is patently artificial. People of all ages are affected by everything that they see and hear - both in advertisements and in actual programming. The ability of television, movies, magazines and radio to alter the opinions and behavior of individuals is firmly established - otherwise, advertising would be a waste of time and politicians would stop appearing on talk shows.