"It's fun at first, and it's a situation that a lot of people would love to be in," North Carolina freshman tailback Brandon Russell said. "But at the same time, it has its negative side."
Russell's teammate, UNC sophomore wideout Bosley Allen, certainly knows what Russell is talking about.
When he first started getting calls from college coaches after his junior season, Allen was riding high.
"I was feeling like I was important at first because you're just playing football," said Allen, who was also recruited by Florida State, Florida, Miami, Tennessee, Texas and Michigan. "You get a lot of hometown attention, but as far as getting calls from major colleges - people with national championships under their belts - it's just amazing. It's a nice feeling."
But soon Allen realized, as many recruits inevitably do, that his phone was going to be ringing more than a quarterback's ears after he gets decked by Julius Peppers.
"At times, I had phone calls up to 1:30 at night," Allen said. "You have three-way and people are on the other line wanting to talk to you, and you tell them you're on the phone with other coaches, and they're like, `Naw, you don't need to be on the phone with him.' It's funny at times, but it gets frustrating."
"At first it was just fun," said UNC redshirt freshman offensive tackle Jupiter Wilson, who was recruited by all the ACC schools, plus Michigan State, Nebraska, Purdue and Virginia Tech.
"All my friends would see the coaches come to school and say, `Hey, that's Coach Torbush' or `That's Coach Bowden' or whoever. And then after a while, when you see those guys, and you're talking to them on a daily basis, it can be a little bit of a bother."
OK, so maybe the late-night phone calls and constant attention can get annoying.
But once a recruit narrows his choices down and starts checking out the schools in person, it's got to make up for the sleep deprivation, stiff neck and coach-fatigue.
Kind of. But it sure doesn't make the process any easier when every school paints itself as heaven on earth.
"You only see the real, real good parts about the school," Russell said. "When I first went out to Stanford I was like, `Man, I could go here.' And then I came to North Carolina and I was like, `Man, I like it here, too.' And then I went to Notre Dame, and it was the same way.
"I only took three official visits, and after coming home from those three official visits, I was totally confused. I didn't know what I wanted to do."
That's when it can hit a recruit: stress.
Something that started off so exciting has suddenly become a major source of angst.
So that's also when a recruit has to step back, be cool and not worry about it.
"It can get overwhelming if you let it," UNC redshirt freshman safety Dexter Reid said. "But if you keep it all under control and keep your priorities straight and know what you want to do - don't be influenced by anybody else, your parents or other coaches, then you'll be OK."
To make sure he stayed on point, Reid, who received recruiting overtures from Maryland, Michigan, Penn State, Virginia, Virginia Tech and Wisconsin, narrowed his choices down to three schools and then made a list of pros and cons for each.
Naturally, there's a great deal more that goes into a recruit's school decision than the quality of the football program.
Like all college students, recruits often look for a school with a good academic reputation and a comfortable social atmosphere.
But sometimes, it's the little things that can make a difference.
Allen points to a chance meeting with UNC offensive guard Cam Holland as a moment that was on his mind when he was making his final choice.
"I was coming back from a club one night, and Cam was like, `We need you up here. I've seen film on you. I think you fit in the program,'" Allen said. "And that just stuck with me."
But in the end, no matter where a recruit finally decides to go, there's nothing like making that final decision, signing a letter of intent and putting an end to the chaos.
No more phone calls. No more visits. No more confusion.
"I felt good," Wilson said. "First, I was going to Carolina, the place I wanted to go to in the beginning when it started. And then just to be over with it and be done - UNC's happy, I'm happy. And it was all good after that."
Must be nice.