This hypothetical situation illustrates how an economy of scarcity works.
You are encouraged to think that there is a limited amount of the product being sold, and therefore you must compete with others to obtain it, thereby depriving someone else from having the product.
Anyone who has taken a lower-level economics course could tell you that. What is not so obvious is how you are manipulated to believe you need that certain product.
When an agreement is made between a supplier and a distributor to allow a monopoly on the product, you are then influenced to believe that this is the only way to obtain the needed object.
The Carolina Computing Initiative program is a perfect example. UNC contracted with IBM to sell only its brand of computers to the incoming first-year students, who are required to buy some kind of computer. The claim UNC made was that IBM had given the University a special deal that you could only take advantage of by ordering through it.
Because of the convenience of the offer and possibly because of the belief that MacIntosh and other computers would not be compatible, more than 70 percent of the first-year students bought through the CCI program.
So many students had problems with one of the models that it was recalled in order to replace a part. IBM was granted a virtual monopoly selling highly priced computers to this school.
But more importantly, the efficacy of the CCI program is being questioned to the extent that there is a possibility it will be discontinued.
I know only one person who is not a computer science major who has had to use her computer in class.