Sure, it's great to be recognized as the best player on one of the nation's best teams. But it's not so great when that team loses, as North Carolina has in three of its last five contests.
Forte, UNC's star shooting guard, has shouldered much of the blame for UNC's recent slump. The criticism has come largely because of the activity of his right arm.
"When we win, it's fine," Forte said on Tuesday. "When we lose, I shoot too much."
Such has been the debate in Chapel Hill for the past few weeks. How many shots is too many for No. 40?
No one complained a bit when Forte fired 24 shots against Florida State on Feb. 22. After all, he made 15 of them on his way to 36 points.
But his 27 shots against Virginia three days later and 21 against Duke on Sunday? Overboard, according to many UNC fans.
So, just to be clear: It's all right for him to shoot a lot if the Tar Heels win, but it's not if they lose?
"He's been doing it all year -- there's no reason to point the fingers now," UNC point guard Ronald Curry said. "He's the greatest thing that has ever come through here when we were winning. Now that we've had three losses, he's been doing the same things that he's been doing, but everybody starts pointing fingers.
"A lot of people have jumped off the ship. There's no reason to start getting on that kid."