For more than three years and almost 40 shows, we've been trying to figure out how to make a name for ourselves with limited time and resources, and the only pieces of advice I can offer to other young bands are things that have worked for us so far, all of which are probably obvious.
Call clubs and establish a connection with owners or employees, send them a demo, and make sure you call the venues back after you've sent your CD because 75 percent of the time, they won't call you.
Try to meet and make friends with other bands in the area because you'll definitely find it easier to set up shows with outside help.
Put time into making and posting band fliers -- if a club makes money off you, it won't take much persuading for them to book you in the future.
Basically, be shameless in promoting yourself to anyone who will listen (come see Milo with Revelation Darling at 9 p.m. tonight at the Great Hall) and work as hard as you can at all these things -- though they might have little to do with your music, they have a lot to do with establishing even the smallest success.
And remember it's not glamorous. Andrew Kinghorn, Milo's guitarist, said something the other day that made sense in a bizarre way: "Most people probably don't want to be in a rock band, they just don't realize it."
Milo is the most time-consuming thing in our lives, and we still have light years to go before we'll be where we want. There is constant pressure to not only create new music but also to avoid the frustration of no one hearing it.
Of course, to us and to every other band that takes its music seriously, it's undoubtedly worth the trouble.
For instance, we drove to Atlanta last Friday to play a 1 a.m. slot at the Somber Reptile, a club we found on http://www.indie-music.com. It was essentially a high school metal band showcase. There were five people left in the club by the time we got on stage. Three of them were working.