The Daily Tar Heel
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The Daily Tar Heel

Minor Details Help Chances Of Success

Young bands need to be prepared for the realities of the media before requesting CD reviews or interviews.

That's the way it goes -- sometimes they want something from me, other times I want something from them. On good days, the relationship is mutually beneficial, but usually it devolves into a long and tedious power struggle.

Amid these battles, young band members will call looking for coverage, and their sincerity is a welcome change from jaded Noo Yawk publicists. They have this energy, a drive to make their band successful, and I just can't tell them no.

But I usually regret taking these stories; there's always a definite point where I realize this band knows nothing of how the media -- or publicity -- work. My sympathy turns to pity: These bands are playing with a volatile fire, and they won't be aware of it until they get burned. Badly.

I've grown to be quite protective of these young bands -- amid the vast number of people looking to exploit them, someone needs to look after their interests. It's become an unforeseen extension of my job; as the DTH's mission is to be a learning newspaper, I impart what I've learned so far to my staff. But the longer I spend in journalism, the more I realize I'm teaching small bands to deal with the press.

If you're a band trying to get coverage -- either in the DTH or bigger publications -- here's some hints for effective media relations:


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