Officials will consider the town manager's proposal to have the Chapel Hill Parks and Recreation Commission, a public advisory board, examine the Franklin Street festival.
Town resident Eunice Brock of 319 Burlage Circle petitioned the council in late August with concerns that Apple Chill and Festifall, a similar event held this weekend, cater primarily to an out-of-town clientele and drain local revenue.
Kathryn Spatz, director of the Chapel Hill Parks and Recreation Department, said she thinks Festifall should be investigated as well.
"I think an evaluation process is a healthy thing to do," Spatz said.
She said an evaluation could give the department ideas of how to better the annual event and improve its communication.
In the past she has met with clergymen from local churches who are concerned that the festivals hurt their Sunday attendance and that changes could be made to the festival to assist churchgoers, she said.
She said that public input is important as decisions are made on the future of these events but added that if the town is not supportive of the event, it should be ended.
"If the majority of the community doesn't want the event ... then I think the town should change," she said.
She said the town could explore other locations for the fair but that those might not have the same allure as Franklin Street.