Jason Brown knew he was about to give Duke some bulletin-board fodder, but the senior center didn't hold back.
The topic of discussion? The Blue Devils' 30-22 victory against North Carolina last November in Kenan Stadium.
"Who wants to lose to the Dukies?" Brown said. "Wow. That's like getting beat up by a girl. But really, that's like you're in elementary school, and you get beat up by a girl."
Such a beating had not occurred at the hands of the Blue Devils since 1989.
Before that game, the Tar Heels had won 13 straight against Duke, including a 23-21 victory in 2002 courtesy of a 47-yard Dan Orner field goal as time expired.
But last season, Duke opened up a 23-0 halftime lead and held on in the second half. As soon as time expired, seemingly the entire Blue Devil squad rushed to the UNC sideline to snatch the Victory Bell, the trophy that is awarded to the winner of the annual rivalry game.
"Nobody around here has forgotten what happened," said UNC senior quarterback Darian Durant. "Usually when we're having fun in the locker room, we're used to hearing the bell ring. So, we realize that it's missing, and that's our number one objective."
UNC coach John Bunting also is using the absence of the bell to help motivate his team.
A picture of the Victory Bell at Duke's Cameron Indoor Stadium is adorning the Kenan Stadium video board this week, and about 20 other pictures of the bell have been scattered throughout the football center.