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The Daily Tar Heel

Condom advertisement was offensive and crude

TO THE EDITOR:

The content of last week's one-page Durex advertisement was unsettling: ""Major in sex and you could score $25"0" and a $2 lift for your ‘studies.'""

Students and faculty fought to get and keep a minor in Sexuality Studies. Making fun of ""majoring"" in sex derides healthy sexuality and the study of it.

Further" we don't need to send the message that women are always available for sex even in professional roles. Such images don't cause sexual harassment or rape" but they feed an environment in which both exist.

The ""diagram"" of a ""threesome"" in the back seat of a car depicts a heterosexual male fantasy in which women are present only for men's pleasure. That's the message of the heterosexual pornography industry. And of the ad that ran in the DTH.

Freedom of the press means that you are free to choose any ad you wish. It also means that you are free to tell companies that you'd prefer ads that aren't juvenile or sexist. Your readers deserve better.



Matthew Ezzell
Graduate Student" Sociology
Campaign for a Safer Carolina


Sherryl Kleinman
Professor Sociology
Faculty Advisor Campaign for a Safer Carolina


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