Orange County voters who struck down a quarter-cent sales tax increase in November may have won the battle but not the war.
The Orange County Board of Commissioners held a public hearing Tuesday night to discuss reintroducing the sales tax referendum in this year’s election.
Commissioner Pam Hemminger said the county, which relies heavily on sales taxes, should focus on advertising what the money will be used for and on reaching out to those in fiscally conservative, rural areas.
“You say the word tax, and people have an adverse reaction,” she said. “When they start understanding that everyone will be paying the tax, they may become more supportive.”
Still, many stood firm in their opposition to an increase in taxes of any kind at Tuesday’s hearing.
Hillsborough resident Greg Andrews, who unsuccessfully ran for the board of commissioners in the fall, offered suggestions on other ways to stimulate the economy.
“Supporting new businesses should be a focus,” he said. “When we are honest with ourselves, we offer our citizens very little in terms of shopping centers and restaurants.”
Last year’s increase was defeated 51 to 49 percent, with the majority of opposition coming from northern parts of the county.
Bonnie Hauser, who represented the Orange County Voice Board of Directors, said the county spends too much money on non-essential capital projects.