Even for a low-key local band, there’s always some degree of hoopla surrounding any new record release. There’s the press, the readying of the record itself and the inevitable much-hyped release show.
A record by itself isn’t enough for UNC alumni Andrew Hamlet and Mat Jones. As Pressed And, they create thick and dreamy electronic tunes that are quickly gaining them national attention. The pair will debut its project titled next week at the Varsity Theater.
“It started off as just an album that Mat and I put together, but when we were finished with it, we realized it was very visually evocative, so we thought that it would be good to have videographers visualize it,” Hamlet said.
imbue up @ the varsity
Time: 6:30 p.m. Nov. 10
Location: The Varsity Theater
Pressed And recruited seven different teams of videographers — two of which feature other UNC alumni — to handle the videos. The visual elements to are odd and impressionistic. The video for “Blue Noun” features clips of old sci-fi films, while “Shoreditch” focuses on a jogger and a mysterious shaman-like figure lurking in the woods.
Behind each video is a veritable jungle of sound. Some are a little softer and spooky, others lean on grinding beats. Jones saw both the music videos as simply natural expressions rather than something more goal-oriented.