Picture Santa’s workshop on Christmas Eve and you’ll have a fairly accurate image of University Florist and Gift Shop on Valentine’s Day.
The Franklin Street institution sells hundreds of bouquets and floral arrangements every Feb. 14, and this Valentine’s Day was no different.
On Thursday, Stephen Consoli, a deliverer for University Florist, woke up at 5 a.m. to start his workday. He finished 12 hours and hundreds of flowers later.
He said preparation for Valentine’s Day begins weeks in advance.
“The designers were here until 1 a.m. last night preparing arrangements,” he said.
And extra hands were roped in to help — two additional designers and three more drivers joined the ranks Thursday to get orders out on time.
Consoli said he took the delivery job last Valentine’s Day on a whim.
“After spending a whole day delivering flowers, I was hooked,” he said. “The best part is seeing the look on someone’s face when you hand them flowers.”
Though the majority of Valentine’s Day arrangements are 12 roses, he said plenty of people choose to buy tulips, lilies and irises.