Mondays aren’t the most popular day of the week, but one group is working to change that through small acts of kindness.
The Monday Life is a nonprofit founded by Duke University graduate Joey McMahon in 2010 at Duke Children’s Hospital & Health Center. It asks people to donate one dollar every Monday to improve the experience of patients at children’s hospitals.
And last week, The Monday Life launched Healing Campaigns, a crowdfunding site that allows nurses at children’s hospitals to set up and promote their own projects, such as music therapy.
So far seven campaigns populate the site in five children’s hospitals across the nation.
In fall 2013, students in a UNC marketing class sponsored the campaign “The Heel Heist for The Monday Life.” With Scamzees as its mascot, the campaign raised over $3,000 to improve a play area at UNC Children’s Hospital.
Oren Mechanic, who works in medicine for The Monday Life and is a UNC medical student, said the process has been streamlined to bring nurses closer to the general population. Rather than applying through long grant applications, nurses simply pick the amount they need, and use word of mouth and social media to garner money.
“Nurses can tell the world what they would like — whether this is movie night at Duke, teddy bears for all cardiac pediatric IUC patients at UNC, or even art therapy at Seattle Children’s,” said Mechanic. “It’s our hope that kids who leave their room of the hospital are able to maintain their hope and youthfulness through this campaign.”
But these programs do more than improve quality of life.
Research has shown that such programs can have real impacts on the patients’ outcomes, both through improved perception of pain, and actual accelerated healing, he said.