It all started with a tweet.
Jim Dean, executive vice chancellor and provost, received a tweet during the North Carolina men’s basketball game against Wake Forest that criticized the Minds on a Mission commercial.
The four-year-old advertisement utilizes stop-motion animation and paper mache to depict the worldwide impact UNC minds can have.
Dean responded to the tweet with ‘#workingonit,’ garnering mass — unexpected — responses.
Dean said he received even more tweets after Adam Lucas, a GoHeels.com basketball columnist, responded to his tweet with, “Best news of the weekend.”
“It is probably the first time I’ve seen that sort of thing,” Dean said. “I had no idea what was going to happen as a function of that.”
Dean said newly appointed Vice Chancellor for Communications and Public Affairs Joel Curran is in the beginning stages of producing a new ad for the 2014-15 academic year, but Curran said it is still too early to speculate what their creative plans will be.
“The Minds on a Mission campaign hasn’t been refreshed,” Curran said. “We’re in the process now of planning what that could be.”
But he said some individuals requested that the former PSA return, which features renowned journalist Charles Kuralt.