Kenan-Flagler’s MBA program is currently ranked 19th on the U.S. News & World Report’s list of Best Business Schools. Relative to its peers on the same list, the graduate school has an unusually high admissions rate at 44 percent.
“Forty-four is on the higher end, certainly a little higher than we would like to see it,” said Lisa Beisser, senior admissions director for MBA admissions at the school.
Harvard University and Stanford University, both ranked first on the list, boast admissions rates of 11 and 7 percent respectively. Duke University ranks 14th and maintains an admissions rate of 26 percent.
Beisser said Kenan-Flagler’s high admissions rate is consistent with the school’s rate for the last several years and is the result of five years of declining application volume.
“We don’t like it from of a perception perspective,” she said.
Beisser said the school has been implementing new strategies to increase both application volume and yield — the number of admitted applicants who enroll — including the addition of new Chief Marketing Officer Michael Schinelli.
Schinelli said it’s common to find outliers in rankings and admissions rate data, but that Kenan-Flagler is striving for a lower rate.
He said the school has introduced a number of innovative techniques, including new high-tech mailers to send out to accepted students in place of the more traditional paper binders.