The new hotel was proposed for the area between 212, 214 and 220 W. Rosemary St. at a Community Design Commission meeting on Wednesday.
The hotel, which will be part of the AC Hotels line by Marriott, is planned to be four stories high and hold 123 rooms and underground parking.
John Coleman, real estate manager of OTO Development, the projects developer, said the hotel was expected to produce an additional $200,000 in property tax and give Chapel Hill visitors a lower price range than other downtown hotels.
The price per night would be around $145, compared to $189 offered by other downtown competitors like the Franklin Hotel, he said.
Bruce Collins, the regional director of development for the East for OTO Development, addressed concerns with the design.
Commission members expressed concern the hotel would not fit in with the Northside neighborhood, which it borders. The developers proposed heavy landscaping to buffer the neighborhood from the hotel.
John Gualtieri, the operations manager for La Residence restaurant and member of the Design Commission, said the hotel would not fit with the area’s atmosphere. La Residence and surrounding buildings are primarily one story.
“The one thing that is stifling us right now is just the scale of it,” Gualtieri said.