The Daily Tar Heel

Serving the students and the University community since 1893

Saturday June 3rd

Carrboro encourages residents to 'Think Local First'

Clay Schossow, a member of the Carrboro Business Alliance, presented the Board of Aldermen with the Alliance’s plan for a campaign — Think Local First — that will create a network of local businesses.

The goals of the campaign are to increase consumer awareness, stimulate business activity, enhance creative entrepreneurship and create a sustainable business network within Carrboro.

“We want businesses working together,” Schossow said.

“We wanted to reach out to the periphery. We wanted all of Carrboro proper.”

The Alliance wants to recruit a diverse set of businesses that can benefit from working together.

The group hopes the initiative will lead to more residents buying locally and spending more time and money downtown instead of going to Southpoint Mall in Durham or other out-of-town shopping centers.

Alderwoman Randee Haven O’Donnell was thrilled with the alliance’s progress.

“Thank you enormously. This is sensational. This is something we dreamed about, I don’t know a dozen years ago, and it’s beautiful to see it happening,” she said.“When (Alderman Sammy Slade) and I and a rag tag bunch were working a locomotive, we only dared to dream about something with this promise.”

Over the summer, Schossow and other Carrboro Business Alliance members surveyed residents, studied previous successful campaigns and learned about the Business Alliance of Local Living Economies, a national organization that advocates for local living.

With this information, they were able to determine the different target audiences: Carrboro businesses, Carrboro residents, day-trippers, and tourists.

So far the Business Alliance already has secured the financing from the BOA, made the campaign slogan, draft report on the town, reached out to local business, assembled a list of 400 businesses in Carrboro and created sample ads.


The Board also approved a change to the town’s towing ordinance to make it in line with a state supreme court decision regarding a town’s jurisdiction over setting fines.

George King of George’s Towing and Recovery successfully filed an injunction against two towing bans passed by the Chapel Hill Town Council.

The ordinance had previously prohibited towing companies from charging more than $100 for the towing or removal or a daily storage fee of more than $20.

Alderman Damon Seils saw the need to change the ordinances.

“We are going through our ordinances and taking out the language that place the limits on towing charges”


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