The team aims to raise awareness about the Centers for Disease Control and Prevention recommendation that children receive the HPV vaccination around the ages of 11 or 12, when it is most effective.
The team has been researching the topic since 2009. In August, they received a four-year $2.4 million grant from the National Institutes of Health to continue the project.
Joan Cates, senior lecturer in UNC’s School of Journalism and Mass Communication and head researcher for the project, said the team is using technological tools, such as games and text messaging, as new strategies to involve preteens in the decision to be vaccinated.
“We will be designing engaging and smart new games that they can use on their smartphones,” she said. “These games will teach them about vaccines and the HPV vaccine in particular. They can play them wherever, not just the doctor’s office.”
In a June article published in the journal “Vaccine,” Cates said her research showed that social marketing techniques can make a difference in raising awareness and encouraging vaccination.
Sandra Diehl, a research associate for Community Academic Resources for Engaged Scholarship, is also a member of the project team. She said she is proud of the project’s progress in raising awareness so far.