The picture is of Alexander Julian’s father Maurice, creator of the Julian’s brand and member of the UNC Class of 1938, as he bikes to work.
Alexander Julian said biking was essential to his father’s routine and remains a great influence on his family today.
“Before my father opened Julian’s in 1942, he opened Julian’s Cyclery, Chapel Hill’s first bicycle shop,” he said.
His father, along with his personal passion for biking, led Alexander Julian to design a bicycle apparel line for Performance Bicycle, a national online bicycle chain based in Chapel Hill.
“It’s a new concept in bicycle shirts,” he said. “In today’s world we need multifunctional everything. Bike shirts have been made pretty much one way for a long time and the design was always following a sort of everyman spinoff of what professional bikers used.”
Alexander Julian said he wanted to not just develop a new clothing concept, but a new lifestyle concept.
“What I did was answer the need of offering a garment people can commute in,” he said. “Something you could wear to work and not look like you were wearing a bike shirt. You could bike to a coffee shop and not look like you were wearing a bike shirt. We wanted a concept of bike to work, bike to lunch, bike to golf and bike in style.”
Huston Julian, a senior at UNC and Alexander’s son, said the new apparel line is a testament to the brand’s devotion to promoting an active lifestyle.