Yik Yak is a location-based social media app that shows the most recent posts from anonymous users in the area.
Brooks Buffington, chief operating officer for the app, said Auburn is the biggest campus they serve, but UNC is not far behind in terms of the percentage of students who have downloaded the app.
He said around 50 to 60 percent of people on campus have the app.
Buffington and Tyler Droll, the creators of the app, said the idea came to them while they were students at Furman University in South Carolina.
They said they noticed that most colleges had a few anonymous Twitter accounts with the ability to reach thousands of followers across campus.
“They have a lot of power in their voice,” said Droll, who is the app’s chief executive officer. “We thought there has to be more than five funny people on a campus. Why not give everyone the power to send a message and have it seen by the whole student body?”
Freshman Alex Banoczi said his favorite Yik Yak posts are the spontaneous ones.
“You get some people who shouldn’t be near social media in the state they’re in, and they post off-the-wall things that break the Yik Yak status quo,” he said.