Carolina for the Kids is conducting a 25-hour marathon of events at UNC from 8 p.m. today to 9 p.m. Wednesday in hopes of raising $25,000 in 25 hours.
The 25 hours are packed with activity. Beginning at the UNC vs. N.C. State basketball game today, there will be buckets for donations, said publicity chairman Brendan Leonard.
On Wednesday, there will be pictures with Rameses at the Old Well from noon to 3 p.m., a merchandise sale in the pit from 10 a.m. to 2 p.m. and a “Pie a Campus Leader” event, in which campus leaders will have pies thrown in their faces for donations, Leonard said.
The money will go to programs that alleviate strain on pediatric patients and their families and to help build a new pediatric clinic.
“It’s going to be really exciting to see the number go up throughout the day,” said Chelsea Krivanek, fundraising projects chairwoman. “Each time we get a donation, we are helping another family.”
This event follows a single-day fundraising trend throughout the country with other Dance Marathon organizations, Leonard said.
The $25,000 goal was set because of the size of UNC’s organization. Carolina For The Kids also wanted to be congruous with $25,000 in 25 hours ending on February 25, Krivanek said.
During the 2013-14 academic year, Dance Marathon raised $551,595.87 through its different fundraisers throughout the year.