Bradley Bethel feels so strongly about what he calls the media’s sensationalism of UNC’s athletic-academic scandal that he quit his job to make a documentary about it.
Bethel’s documentary, “Unverified: The Film,” raised $50,000 after just one day on the crowd-funding website Kickstarter.
The film’s Kickstarter has raised over $90,000 with more than 525 backers since the campaign began online. The fundraising campaign will end on Feb. 28 with a stretch goal of $110,000.
On Bethel’s popular, and occasionally controversial, blog, Coaching the Mind, he wrote about his decision to leave his position as a learning specialist as a member of the Academic Support Program for Student-Athletes — a position he has held since 2011.
“The decision to leave was difficult, but I made it with the conviction that this film is important and with the hope to return to UNC after the film is completed,” he said.
Bethel, writer and executive producer of the film, said he was shocked by the initial success of the Kickstarter campaign.
“I had no idea,” he said. “We reached $50,000 in a day. I mean, it was overwhelming. I was in awe.”
Bethel said he has many goals in mind for the documentary, including showing another perspective of the scandal.
He said he believes in the power of documentary filmmaking to show a different side and shake the accepted story of the scandal.