Brandon Thomas, a spokesman for Carolina Dining Services, said this is the first time CDS has installed a long-term food kiosk.
“The owner of Ben and Jerry’s on Franklin Street actually approached Carolina Dining Services, and Carolina definitely wanted to do it to support local business,” he said.
Antonio McBroom bought the Ben and Jerry’s on Franklin Street just two days before graduating from UNC in 2008. He worked at the store throughout college.
“It’s a high-energy place and everything was fun, so I was like, OK, if I can make a career out of something that’s fun, it’s a no brainer,” McBroom said.
Thomas said the fact that McBroom has a history with UNC made the decision even easier.
“It’s a way to help a local business, help an alum, and provide something that’s really popular for college students,” he said.
After the ice cream chain’s partnership with UNC Athletics began this year, McBroom saw a need on campus.
“Not all students on campus make it up to Franklin Street that often, and us being in the Pit is more about just continuing to activate the brand and credit more brand-loyal fans by being right there on campus and service the entire UNC community,” he said.