Kuehnert, who graduated from UNC in 2013, is the co-founder of Buds Boxers, a startup underwear company aimed at the college-age demographic that is hoping to have a Kickstarter campaign up and running this week.
Kuehnert said the conceptualization began in December 2013, when he and a few of his entrepreneurial friends from Chapel Hill began floating ideas of something fun to work on.
But Buds didn’t come around until the following summer, when those same friends began thinking of projects in men’s apparel.
“We first thought about starting a men’s tie company, we thought about socks, but we just realized a lot of these ideas had already been done,” Kuehnert said.
“We just kept playing around with the idea, and one day we just thought, ‘Why don’t we change the way men think about their boxer shorts?’”
Kuehnert said Buds wants to make their mark through their quality, American manufacturing and designs.
“We are not competing with Walmart boxers — we are trying to get guys to care about stuff that’s really awesome instead of buying the five pack of Hanes,” he said.
At the moment, Kuehnert’s goals are to get $21,000 in funding through Kickstarter and raise awareness for the brand. To do that, he realized he needed more manpower.