Carolina Performing Arts aims to get students interested with the music they play over the loud speakers at Memorial Hall — a tactic that has seen much success.
“We have a lot of students who will walk up and ask what the artist is (playing on the speakers) and ask for a ticket,” said interim ticket services manager Ryan Griffin. “And even if they are not always purchasing a ticket, they’re asking, and it’s a way to give them a season brochure.”
The music that often grabs the attention of passersby is solely comprised of upcoming artists in the CPA season lineup. At Memorial Hall, Mark Nelson, a CPA spokesperson, chooses the album of the more unknown artist in hopes of catching the attention of students walking by.
“We want to activate these areas so there’s a little bit of an audio presence to some of the visual presence you’ll see,” Nelson said. “Some of the artists may not be as well known here, so what we try to do is put a voice to a face.”