UNC professor of education Keith Sawyer has published 14 books and more than 80 scientific articles on creativity, psychology and more.
This afternoon, Sawyer will be at Bull’s Head Bookshop to discuss his book “Zig Zag: The Surprising Path to Greater Creativity,” which focuses on his main areas of research: creativity, collaboration and learning. He talked about “Zig Zag” and the importance of creativity with Daily Tar Heel staff writer Cate Alspaugh.
The Daily Tar Heel: How did you first become interested in creativity?
Keith Sawyer: It all started back in high school. I was a pianist ever since a young age, playing classical music. In high school, I joined the high school jazz band, and I found that I couldn’t play the piano because there was no sheet music — it was all improvised. So I had to teach myself all over again and improvise. That was so fascinating to me — especially improvising in a group — that I dedicated my career to studying improvisational group creativity.
DTH: Why is creativity important?