The Daily Tar Heel

Serving the students and the University community since 1893

Wednesday April 14th

Is cereal on the decline for millennials?

Last week, The New York Times published a report stating that cereal sales have fallen by nearly $4 billion since the year 2000. It stated that fewer millennials are choosing cereal as their most important meal of the day because other options, like protein bars and yogurt, are simply easier to clean up. 

Staff writer Peggy Mullin asked UNC students: “What’s your take on cereal?”

Thomas Bulick


Linguistics and mathematics major 

I love cereal. I don’t know if I’ve met a millennial who doesn’t like cereal, but I could see cleanup being considered annoying. I think the bowl is a metaphor for the economic troubles that will be passed down for us from the baby boomer generation…we just don’t want to deal with it.

Samip Patel


Nutrition major 

I love cereal. Cinnamon Toast Crunch all the way. Honestly, I feel like cereal is easier to clean than oatmeal or something. Milk washes off pretty easily. 

Ally Shaw


Psychology major  

I eat cereal, but people might be eating less of it because of the new breakfast foods available. There’s a huge market for protein bars and fruit, especially on this campus. I see people eating fruit all the time.

Jack Cordes


Public health and geography major 

I don’t eat cereal a lot, although I never really ate it much until Honey Bunches of Oats came into my life. My brother, though, he’s six years older than me and he’d eat it for every meal if possible. 

Gillian Rice



I don’t really eat cereals that are too sugary, but plain Cheerios are just the best. I do think people eat cereal less. I never see people eating cereal in the dining hall aside from my roommate, and the cereal containers are always full. But maybe CDS is just really good at refilling them. 


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