This March has been mad enough to get Thrill City back online — but only temporarily.
Thrill City, a company that produces sports-related apparel, has recently released a few new items for the first time since 2015. Staff writer Hannah Smith sat down with Ryan Cocca, a 2013 UNC graduate and the man behind the brand, to find out what’s up with Chapel Hill's most missed T-shirts.
The Daily Tar Heel: What has brought Thrill City out of inactivity in these past few weeks?
Ryan Cocca: Definitely the way UNC is playing. I can't lie and be like, "If they weren't winning games it would be as enticing to do it." It gets people excited and it makes people more likely to reach out and ask for it, which is something kind of cool through Twitter, which is a big platform I built up when we had the business and the store was really active on Twitter. So I still have obviously, access to that, it has thousands of followers and when things are going well, or just in general, people use it to reach out and request stuff.
With the tournament, people have just gotten more excited and I had been toying with the idea of doing it. And then like when the "ceiling is the roof" media circus, around that, it was just an awesome opportunity to try to come up with something that people would like. Yeah — it was just a sports cultural, pop cultural moment which is exactly the type of stuff we used to do a lot of so it made sense.