Many UNC students make the trek to Carrboro for a cup of local craft coffee and peaceful environment. Walk no farther because a new coffee shop is in town.
Perennial, located between Cuban Revolution Express and Ascension Tattoo on W. Franklin Street offers a local option with specialty coffee from Counter Culture. They’ve been open for about a month and have seen a steady increase of customers, Perennial Owner Mimi Hock said.
“We’ve really relied on organic promotion and word of mouth,” said Hock. “We wanted people to discover us themselves.”
Perennial has distinguished itself by providing a new coffee experience for the Chapel Hill area — one that emphasizes quality and environment.
“We’re offering a local option, something that’s run by local business owners, supplied by local vendors and really puts more emphasis on craftsmanship,” Hock said. “It’s really more about providing a well-crafted beverage that tastes good.”
They provide Counter Culture coffee, which is a wholesale coffee provider focused on sustainability and high quality production. They also offer pastries and desserts.
“We didn’t want to be intimidating for our consumers,” said Hock. “We wanted to take this as an opportunity to help the community learn about coffee and how it really tastes when you pare it down to really pure, simple ingredients.”
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