Rachel Heggen is the new communications manager for the town of Carrboro. Staff writer Spencer Carney spoke with her about her new role, her expectations and her past work.
The Daily Tar Heel: You’ve just started working as the communications manager for Carrboro. Communications managers typically promote a company’s mission, products and/or services. What specifically does your job entail? For Carrboro, what is it that you are trying to promote?
Rachel Heggen: So, what I’m wanting to promote is how unique Carrboro is. I think it’s a very idealistic and innovative town that is very progressive, which is something that attracted me to this area. My job will be communicating to the public, as well as internal and external communications to the public regarding all things Carrboro, and that also includes crisis communications, such as when there’s some kind of tragic accident or disaster. I want the citizens to know that I will constantly be pushing that information out— obtaining it, checking it and pushing that information out so that no one is left out and everyone is informed.
DTH: You worked for Vanderbilt University and WTVF-TV in Tennessee before coming to Carrboro. How does this job compare to your previous positions so far, as in how are they similar or different?
RH: It’s a very similar job to the one I held in La Vergne, Tennessee, where I was a public information officer for the city. I would promote not only the city but the other departments and also respond to crisis communications, so that really helped prepare me for this position, as well as working in a newsroom for years at the CBS affiliate station there, which is WTVF.