Who would share a bizarre video on Twitter where men with disturbingly enlarged vegetable genitalia dance through the streets, thrusting their hips and making plenty of uncomfortable eye-contact over a beat that pulses “I give it, I want it, I take it, I got it?"
You guessed it: PETA.
People for the Ethical Treatment of Animals has long relied on controversy to promote its messages about animal cruelty. The organization’s advertisements often use violence and sex, ostensibly to shock or seduce people into becoming vegan. In “Veggie Love,” an ad banned from the 2009 Super Bowl, models in lingerie perform oral sex on vegetables. In “I’d rather go naked,” the likes of Khloe Kardashian pose nude on billboards to discourage wearing fur.
Over the years, PETA’s ads have attracted ire from all camps. Conservatives hate them for ruining family values, like steak. Feminists hate them for objectifying women. But PETA’s latest ad is drawing criticism for its treatment of something particularly important to our #MeToo-era gender politics: masculinity.
So what’s it all about? Veggie strap-ons?! Let’s start with the caption: “‘Traditional’ masculinity is DEAD. The secret to male sexual stamina is veggies.”