UNC’s Office of Trademark Licensing selected Hanesbrands Inc. to license University apparel products.
In an email to The Daily Tar Heel, Olivia James, communications manager for Campus Enterprises, said the new agreement covers UNC-branded men’s, women’s, youth and infant apparel. She said the University has more control over the supply chain for the next 10 years.
“Under the new partnership, Hanesbrands will support UNC-Chapel Hill in its effort to develop, grow, and market University-branded product through IMG College’s innovative, customized marketing programs that connect and engage Carolina’s consumers across the globe,” James said in the email.
Hanesbrands Inc. is the number one seller of licensed college gear, said Hanesbrands Chief Communications Officer Matt Hall. As a North Carolina-based company, James said the company values an apparel relationship with UNC.
Hall said UNC is the home-state university, and a lot of the company’s employees hold UNC dear to their hearts.