The Ackland Art Museum National Advisory Board met Oct. 5 at the Franklin Hotel to discuss the museum’s rebranding and finances, diversifying the board and the Ackland’s goals for the upcoming year.
The National Advisory Board meets regularly to give advice and counsel to the Ackland and to help raise funds for the museum, said Katie Ziglar, director of the Ackland.
Ariel Fielding, Ackland director of communications, began the meeting by discussing a site study done on the Ackland to determine the best places to put rebranded signs. Fielding said the Ackland staff plans to put cast-aluminum, painted letters spelling the museum’s name on the stone wall in front of the Ackland.
"The letters are about four feet high and it'll have an LED strip a few inches in front,” Fielding said.
The LED strip will light up at night, Fielding said, and additional LED strips will be placed in the archway of the museum’s front door. The Ackland staff is also adding more banners, changing the sign on the back of the museum and updating the Ackland website to showcase the new brand, Fielding said.
The Ackland had a fundraising event, “Zoom In! Introducing the Ackland Art Museum’s Smart New Look,” Oct. 5 to showcase the rebrand. Event attendees went to a series of Spotlight Suppers in Chapel Hill and the Premiere Party at the Ackland celebrating the new brand.
The old brand was outdated and not exciting, Ziglar said, and there was no distinction between the Ackland and University brands.
"The connection to Carolina will be there but it won't be the overwhelming thing,” Ziglar said. “The big message will be the Ackland Art Museum.”
Ziglar hopes the new magenta color and the new font indicate energy, excitement, confidence and will appeal to UNC students.